THD x MLS

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Bathroom Goals & Beyond: Where Soccer Passion Meets Home Improvement 

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As MLS excitement reaches new heights, this campaign leverages The Home Depot’s long-standing partnership with the league to authentically connect with Millennial and Gen-Z soccer fans. Through strategic art direction, we set out to create a cohesive visual identity that balances The Home Depot’s brand presence with the distinct personalities of vendors Kohler and Makita, ensuring that each deliverable remains true to the brand’s radically helpful and authentic foundation.

 

Our creative approach focuses on story-driven content that not only highlights The Home Depot’s partnership with MLS talent but also answers key RTBs for our vendor partners. A key part of this approach is infusing humor. Alongside agency partner Octagon, we developed scripts to bring this to life in an engaging and memorable way. By crafting content that seamlessly integrates brand messaging while maintaining an entertaining and relatable tone, we ensure that the campaign resonates with MLS fans, particularly Hispanic men across generations.

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With a thoughtful balance of stakeholder priorities — The Home Depot and MLS first, and vendors second — this awareness campaign is designed to grow brand affinity and position The Home Depot as the go-to home improvement partner during the MLS season. The campaign is set to run during the 2025 MLS season. 

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Art Direction, Omnichannel, Broadcast, Concept Development, Brand & Vendor Management, Copywriting

2024-2025

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The following was developed as part of my work with The Home Depot. All intellectual property rights remain with The Home Depot. ​