ESPN College Game Day
Built for Game Day. Built by The Home Depot.
The Home Depot’s long-standing partnership with ESPN College GameDay represents one of the most iconic and enduring sponsorships in sports marketing. The campaign set out to deepen brand affinity by authentically connecting with college football fans—meeting them at the intersection of passion, tradition, and weekend ritual.
As part of the Art Direction team, I helped shape a creative platform that leveraged the scale and cultural relevance of College GameDay to position The Home Depot as the ultimate partner for game day preparation, from tailgates to home upgrades. Across a 24-week, multi-platform effort spanning live broadcast integrations, social, digital, and in-store touchpoints, the brand showed up where fans already were—empowering them to take on both their home projects and their game day routines.
The Tier 1 campaign, Saturdays with Saban, reframed legendary coach Nick Saban beyond the sidelines—bringing his discipline, intensity, and leadership into everyday home life. Anchored in the idea that “every day is game day,” the work reinforced The Home Depot’s role as a trusted partner in both preparation and performance. Tier 2 executions expanded the world through College GameDay talent, ensuring consistency, scalability, and strong brand presence across all channels.
The campaign delivered 921M impressions across 10+ media partners and featured seven key suppliers—Behr, Kidde, Kingsford, Blink, Frigidaire, Ryobi, and Husky—each supported by distinct, purpose-built creative.
Art Direction, Omnichannel, Concept Development, Radio, Paid Social
2025
The following was developed as part of my work with The Home Depot. All intellectual property rights remain with The Home Depot.
