Rheem Awareness Campaign

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Making an Everyday Essential Feel Extraordinary 

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Rheem came to the table with a familiar challenge: water heaters aren’t exactly exciting. As the brand leans into smart technology, targeting younger and tech-savvy homeowners, they needed a fresh creative approach to make one of the least glamorous home essentials feel modern, desirable, and relevant.

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The campaign aimed to increase awareness of Rheem’s high-value products by showing how smart, energy-efficient water heaters improve daily life in simple yet meaningful ways. Each spot captured the unseen moments powered by Rheem—hot showers, clean dishes, fresh laundry—through dynamic pacing, bold color, and ambient light. No longer hidden in a basement, the product was placed in bright, design-forward spaces like a mudroom and garage workshop to feel part of modern living.​​

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The final deliverables included a series of fifteen-second social videos for Meta, Reddit, and YouTube, along with twenty retouched lifestyle stills for thirty-seven assets in total. Together, these pieces help reposition Rheem as the go-to brand for energy efficiency, money saving water heaters—transforming an ordinary appliance into a quietly powerful part of modern living.

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Art Direction, Omnichannel, Concept Development, Brand & Vendor Management, Copywriting

2025

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The following was developed as part of my work with The Home Depot. All intellectual property rights remain with The Home Depot. ​