Safe Routes to School

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A vibrant logo redesign promoting active transportation for Georgia's students

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With a focus on improving infrastructure and encouraging walking and biking to school, the Safe Routes to School (SRTS) program sought a redesigned logo that would appeal to K-12 aged students. The logo needed to incorporate illustrations representing diverse transportation modes, feature a modernized color palette, and be adaptable across various marketing collateral and digital platforms.

 

We approached this project with a focus on creating a visually appealing logo that effectively communicates the program's commitment to promoting safe and active transportation. We selected a color palette consisting of vibrant blue and green tones to emphasize safety and environmental awareness. A modern and clean display font was chosen for the text "Safe Routes To School" to ensure readability across various platforms and marketing materials.

 

By incorporating illustrations, modern typography, and a versatile color palette, the redesigned logo enhances brand recognition and reinforces the program's its impact on communities and encouraging healthier transportation choices for students.  

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Brand Identity, Art Direction, Illustration

2023

 

 

The following was developed as part of my work with BCW on behalf of the Georgia Department of Transportation (GDOT). All intellectual property rights remain with the Georgia Department of Transportation.