The Home Depot Backyard (THDBY)

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Bringing the Backyard to Game Day

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Orange Apron Media, in partnership with THD’s Sports Marketing team, tasked sports marketing agency Octagon with designing and developing creative assets for an outdoor fan experience to bring The Home Depot’s THDBY sponsorship to life. The goal was to create a memorable, family-friendly activation that resonates with fans, aligns with in-stadium events, and reinforces The Home Depot brand.

At the heart of the project was the art direction – a blend of brand storytelling and interactive design. The “Backyard Football“ concept drew inspiration from the nostalgia of family game days, brought to life through visually engaging branded elements. From bold, eye-catching targets to graphics that mimicked a backyard football setting, the design created an immersive environment that felt both authentic and playful.

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Every visual element was intentional: the branded giveaways, including gift cards in custom-designed sleeves, extended The Home Depot’s messaging beyond the activation itself, while the A-frame signage integrated with the layout to guide fans. Our iconic orange color palette and graphic grass treatment tied the space together, creating a polished and welcoming atmosphere for fans to engage with the brand.

The activation’s success lay in its adaptability and versatility. When transitioning to a “Backyard Soccer“ version for ATL United fans during the 2025 season, our strategic approach will ensure minimal adjustments to signage and graphics while preserving the core interactive experience.  By weaving together creative strategy and fan-focused design, this activation successfully turned game day into a brand experience fans won’t forget. 

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Art Direction, Brand Activation, Brand Management

2024

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The following was developed as part of my work with The Home Depot. All intellectual property rights remain with The Home Depot.