THD x Mercedes Benz Stadium

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Amplifying The Home Depot's Brand through Impactful  Stadium Graphics

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Orange Apron Media, alongside THD’s Sports Marketing team, engaged sports marketing agency Octagon to design and deliver dynamic digital assets to activate The Home Depot’s sponsorship at Mercedes-Benz Stadium. The goal was to connect with fans through football and soccer-inspired storytelling, emphasizing the brand’s helpfulness, value, and convenience. To achieve this, we utilized stadium assets such as the iconic 360 Halo Board, LED Boards, Mega Column, and Feather Wall to create a unified and immersive brand presence that resonated with the excitement of game day.

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The creative execution centered on bold kinetic typography and vibrant animations, combining fluid motion with concise messaging that mirrored the passion of Atlanta Falcons and Atlanta United fans. Each 10-second placement was designed to align seamlessly with the teams’ visual language, ensuring maximum impact and visual consistency across all touch points. By blending brand identity with the electric energy of the stadium experience, the project successfully elevated fan engagement while driving awareness and brand affinity. 

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Art Direction, Motion Graphics, Dynamic Digital Signage, Brand Management

2024

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The following was developed as part of my work with The Home Depot. All intellectual property rights remain with The Home Depot.