The Carter Center 

​

Celebrating the Life and Legacy of President Carter: A Historic Milestone to Remember

​

The #JimmyCarter99 campaign aimed to create a significant impact for President Jimmy Carter's 99th birthday, leveraging his widespread popularity and global influence. The campaign successfully united people worldwide, including celebrities and dignitaries, to share messages of love and appreciation for President Carter's contributions to society throughout his lifetime.

 

Nearly 20,000 messages, photos, and videos were compiled into a real-time digital mosaic, displayed on the Carter Center website and at physical venues across the country. Over 85 celebrities participated, wearing branded "Jimmy 99" baseball hats, symbolizing the birthday celebration and generating widespread media coverage. The campaign garnered over 25 billion impressions, with top-performing social media posts reaching a total of 4.5 million impressions. A scalable execution strategy was implemented, focusing on creating a digital mosaic, developing branded merchandise, deploying simple calls-to-action, and engaging celebrities through personalized outreach protocols.

 

The BCW team...

• Managed outreach to various venues and events, securing displays of campaign content to encourage public participation.

• Developed compelling digital content, including QR codes and celebratory videos, distributed across social media and out-of-home venues.

• Showcased the mosaic through digital billboards, expanding reach and inviting more individuals to participate in the celebration.

 

Overall, the campaign successfully celebrated President Carter's life and legacy while engaging a global audience, highlighting his profound impact on society and garnering widespread recognition and support. 

​

​

Branding, Social Media, Signage & Display, Partnerships

2023

​

​

The following was developed as part of my work with BCW on behalf of The Carter Center. All intellectual property rights remain with The Carter Center.