Church's Chicken

​

Introducing the fried chicken sandwich made by Fried Chicken Lovers

​

As the race for the best chicken sandwich forges on, Church’s partnered with BCW to deliver its new chicken sandwich to targeted radio & broadcast media personalities and local influencers. These drops were executed to drive awareness and sampling of the new Church’s Chicken Sandwich through on-air, online and social coverage. As part of our work, the team collaborated on this festive press package design including branded balloons and sticker pack in a wicker basket to drive home Church's down home theme and encourage social sharing. 

 

To celebrate the launch, Church's partnered with DoorDash to be the exclusive on-demand delivery platform for the product launch. The campaign leveraged pre-existing media buys in key Church’s Chicken markets including Albuquerque, Dallas, Phoenix, San Antonio and Kansas City.  

​

​

Branding, Art Direction, Collateral, Press Launch, Partnerships

2020

 

 

The following was developed as part of my work with BCW on behalf of Church's Chicken. All intellectual property rights remain with Church's Chicken.