SigOps

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Improving mobility and reducing vehicle emissions through advanced traffic signal coordination and technology

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Originally introduced in 2010 as the Regional Traffic Operations Program (RTOP), BCW was tasked with rebranding the existing traffic signal management program to reflect the agency’s ongoing commitment to improving travel for Georgians and those visiting the Peach State. The rebrand included creating the new naming convention, logo, collateral, and key messaging. Combining all GDOT traffic signal and maintenance efforts under a single program, SigOps (Signal + Operations) is a cutting-edge statewide signal timing initiative aimed at improving mobility and reducing vehicle emissions through advanced traffic signal coordination and technology alignment. 

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Branding, Art Direction, Naming, Collateral 

2021 

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The following was developed as part of my work with BCW on behalf of the Georgia Department of Transportation (GDOT). All intellectual property rights remain with the Georgia Department of Transportation.