BEHR 

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Driving Pro painters to choose BEHR, the Most Trusted Paint Brand in America, for top-quality interior and exterior paints at the best price.

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This audience campaign leveraged vendor-provided footage to create a cohesive and visually compelling suite of assets targeting Home Depot Pro Xtra members with a strong interest in paint. Through strategic art direction, we ensured that each of the 18 deliverables – across Facebook/Instagram static and carousel ads, as well as OLA placements – maintained a consistent look and feel, reinforcing BEHR’s premium quality and Pro Xtra savings benefits. By balancing bright, authentic product visuals and clear promotional messaging, the creative effectively captured attention and drove engagement. The result was a visually unified, co-branded campaign that not only educated but also motivated Pro Xtra members to purchase BEHR Interior and Exterior Paints, ultimately increasing participation in paint loyalty tiers. 

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Art Direction, Omnichannel, Brand & Vendor Management, Copy editing

2025

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The following was developed as part of my work with The Home Depot. All intellectual property rights remain with The Home Depot.